![]() Or they can also speak during the luncheon or closing ceremony as a way to ensure the audience is engaged, inspired, and entertained. In this example, the keynote speakers story sets the tone and grabs your audiences attention for the rest of the event. A politician with a miraculous story to share.A middle aged woman who climbed Mount Everest who had no experience.A person with a disability who can talk to you from experience on the importance of positive thinking.A former Navy Seal who will talk to you about how to overcome adversity.While the keynote speaker could be a celebrity or high level expert who may not necessarily be associated with your industry. The plenary speaker generally is more intertwined with the actual event and delivering the core information that the audience came for. The main difference between a plenary speaker and a keynote speaker is that the plenary speaker is generally someone who comes from within the industry or organization the event is being produced by with the objective of delivering the information that the event is all about.įor example, if you are running a sales conference, the plenary speaker could be one of the executives at your company or an established sales expert who is going to talk about the vital points that the event is trying to accomplish. For example, Barack Obama gave a keynote speech at the 2004 Democratic National Convention which occasionally influenced the course of the election.īringing in a celebrity or famous speaker is generally done by many event organizers as a way to add credibility and give the event some “wow factor” to ensure the audience is engaged and entertained. ![]() Keynote speeches are also commonly seen in presidential campaigns. Those keynote speeches were so effective that they would cause substantial swings in Apple’s stock price. These presentations were later popularized as “Stevenotes”, during which Steve Jobs would usually introduce the public to new Apple releases for the first time. In the business arena, Steve Jobs was famous for delivering keynote speeches at Apple product system and service launches. When giving a Keynote Speech, it’s like the Keynote Speaker is playing the “main key” of the rest of the event, so that everybody knows what to expect from the program. That note would determine the key in which the song would be sung in, hence the term Key Note. It was common for Barbershop Singers or Doo-wop Musicians to play a note before singing. The term Key Note comes from the practice of a Cappella. These individuals are considered experts, gurus, business leaders, professional public speakers, celebrities, politicians, educators and thought leaders. That job is left for the other guest or plenary speakers. He or she does not usually get into the nitty-gritty details of the content. They generally speak at the beginning of the event (to grab your audiences attention), during the luncheon (to keep them engaged), or at the close of the event to make sure your attendees leave on a good note. Whether by looking at the main theme from a different angle or through personal anecdotes, the keynote speaker brings a fresh view of the topic at hand and makes the audience want to learn more throughout the rest of the event. He or she is someone who can condense and communicate the overarching theme of an event effectively and in a short period of time.Īn effective keynote speaker will set the tone for the rest of the conference, diffuse the tension that usually accompanies these events and get your attendees excited to take part in the rest of the program. ![]() Choosing a keynote speaker About keynote speakersĬontrary to what some people might think, a keynote speaker is not the same as a inspirational speaker.Įven though a good speech is able to lift up the spirits of the audience, that is not their main aim.
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